Sign up to receive an email when the next application phase opens in early 2017

In 2016,
we awarded $1 million to 220 dreamers.

They came from all over the country. They have different passions, stories and dreams. But they have one thing in common. They want to change the world.

Explore some of their stories and sign up to receive an email when the next application phase opens.

Learn More
  • Jonathan: A Bigger Purpose
  • Justin: Never Forget Where You Came From
  • Manny: Take It Further
  • Khorii: Be Brave
  • Emma: Put Yourself Out There

The scholarship fund
for creators, innovators and dreamers

That’s right. The Live Más Scholarship is not based on your grades or how well you play sports. No essays, no test scores, no right or wrong answers. We’re looking for the next generation of innovators, creators and dreamers – whose post-high school education we will help fund. This is a one-of-a-kind opportunity for the next generation. The Taco Bell Foundation awarded $1 million to 220 dreamers, creators and innovators.

More abouthow to enter
Live Mas Scholarship

How to enter

Create and submit a video (2 minutes or less in length) that tells us the story of your life’s passion. It could be a short film, animation or just a simple testimonial. This is not about how well you can make a film – we just want you to show us your talents and explain why you should be considered for a Live Más Scholarship.

Meet Our Charter Class

Learn about some of the passions and dreams of our first 220 Live Más Scholarship recipients!

What’s Happening

Check out what some of our Live Más Scholarship recipients have been up to below.


How To Create Your Video Entry

You don’t have to be an aspiring filmmaker – you just have to showcase your passion.

Technical Stuff

Think about filming this video on your phone, computer, tablet, your school or library’s computer lab, or on any other MP4 video enabled camera to which you have access. Your video must be 2 minutes or less to ensure it’s easy to upload onto the website.

Live Mas Scholarship

Apply Now

Fill out the form below and upload your video explaining why you deserve a Live Más Scholarship based on the questions above and the Application Guidelines in the Terms & Conditions. You have nothing to lose, and everything to gain.

Are you a Taco Bell employee? Please click here!

Your file must be in one of the following file formats: MP4, MPEG, MOV, AVI, or WMV

Thank You

Thank you for applying to the Live Más Scholarship, and congratulations on taking an exciting step towards living your unique dreams. We can’t wait to watch your video, and you can be sure that your application will be considered thoroughly by our panel of judges.

The potential recipients of the Live Mas Scholarship during the first phase will be notified via email on or about March 1, 2016. If you are not selected during phase 1, your application will still be considered for phase 2 in 2016. Stay tuned!

Live Mas Scholarship

The application period has closed.

Thank you! We will remind when the contest opens again.

If you’d like to be notified when the application window opens again, enter your email:

If you’re a current Taco Bell restaurant employee please click here