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Check out how Taco Bell partnered with some of its favorite celebs and mentors to announce the 2017 Live Más Scholarship recipients.

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That’s right. The Live Más Scholarship is not based on your grades or how well you play sports. No essays, no test scores, no right or wrong answers. We’re looking for the next generation of innovators, creators and dreamers – whose post-high school education we will help fund.

How to enter

How to enter

Create and submit a video (2 minutes or less in length) that tells us the story of your life’s passion. It could be a short film, animation or just a simple testimonial. This is not about how well you can make a film – we just want you to show us your talents and explain why you should be considered for a Live Más Scholarship.


You don’t have to be an aspiring filmmaker – you just have to showcase your passion.


Think about filming this video on your phone, computer, tablet, your school or library’s computer lab, or on any other MP4 video enabled camera to which you have access. Your video must be 2 minutes or less to ensure it’s easy to upload onto the website.

Apply Now

Apply Now

Fill out the form below and upload your video explaining why you deserve a Live Más Scholarship based on the questions above and the Application Guidelines in the Terms & Conditions. You have nothing to lose, and everything to gain.

Are you a Taco Bell employee? Please click here!

Your file must be in one of the following file formats: MP4, MPEG, MOV, AVI, or WMV

Video Tips and Requirements

Please be sure to answer at least these first four questions in your video.

  • What is your passion?
  • How do you plan to achieve your passion through your educational goals?
  • What impact will you have on the world by following your passion?
  • What is your dream college, school or next step in your education? Each applicant must identify a specific secondary education program, college or certificate/degree option he/she wishes to attend, or for which he/she needs funds.
  • What makes you unique?
  • What career do you wish to pursue?
  • What experiences shaped you growing up?
  • What is something we wouldn't know about you that helps explain the “real” you?
  • What does this opportunity mean to you?
  • If you are awarded a scholarship, how will it change your life?

Thank You

Thank you for applying to the Live Mas Scholarship and congratulations on taking an exciting step towards living your dreams. We can’t wait to watch your video, and you can be sure that your application will be considered thoroughly by our panel of judges.

Watch for an email confirmation coming your way shortly. Recipients of the Live Más Scholarship will be announced via email by August 15, 2017. Stay tuned!

Live Mas Scholarship

The application period has closed.

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If you’d like to be notified when the application window opens again, enter your email:

If you’re a current Taco Bell restaurant employee please click here


They came from all over the country. They have different passions, stories and dreams. But they have one thing in common. They want to change the world.

Learn about some of the passions and dreams of our Live Más Scholarship recipients! Click here to see complete list of recipients.

  • Jonathan: A Bigger Purpose
  • Justin: Never Forget Where You Came From
  • Manny: Take It Further
  • Khorii: Be Brave
  • Emma: Put Yourself Out There
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What’s Happening

Check out what some of our Live Más Scholarship recipients have been up to.

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