How To Enter

We want to make sure we are here for all Live Más Scholarship candidates throughout the application process. Here is more info on eligibility and how the selection process works.

What is the Live Más Scholarship?

This scholarship is for the innovators, creators and dreamers who want to share his/her passion and receive support to pursue this passion through a higher educational outlet. This is not needs or obstacle based; it is a passion based scholarship program.


You must be a legal resident of the 50 United States and the District of Columbia, at least 16 years of age and no older than 24 years of age, located in the United States or D.C. and on track to apply for accredited post-high school/post-secondary educational programs (including accredited two-and four-year colleges, universities, vocational-technical and trade schools) pending receipt of a high-school diploma or G.E.D equivalent.

You’ll have to identify the specific secondary education program, college or certificate/degree option you want to get into, or for which you which you need funds. You may be looking to enroll or already enrolled in this secondary educational program.

If you are a minor, you’ll need written consent from a parent or legal guardian to participate.

You must be willing to work with the Taco Bell Foundation’s Scholarship Management Company throughout the award process.

Employees of Taco Bell Foundation, Inc., Taco Bell of America, LLC, Taco Bell Corp. and its parent, subsidiaries of its parent, franchisees, licensees, and the advertising and promotion agencies involved with this Program are not eligible to apply or receive a scholarship through this version of the program. The Taco Bell Foundation, Inc. has a separate Live Más Scholarship program for Taco Bell restaurant employees.

Visit for more information and learn more about Taco Bell’s other team member Education Programs and Scholarship offerings by visiting

See Terms & Conditions for the complete eligibility requirements.

What We Are Giving Away

The Live Más Scholarship will award $1,000,000 in 2017 to support 100 young adults. Awards will range from $5,000 to $25,000. See the Terms & Conditions for more information.

Application and Selection Process

There will be one application, selection and award period per year. Here are the dates:

  • Application period: 12:00:00 p.m. PST on February 15, 2017 to 12:00:00 p.m. PST on May 12, 2017
  • Selection period: May 13, 2017 – July 30, 2017
  • Notification Period: Recipients will be notified on or about August 1, 2017.

Selected winners can only receive one Live Más Scholarship in their lifetime.